Bladeight Razor
Year
2026
Client
Bladeight LLC
My Role
Product Design & Development
The Barber's Precision Razor Blade Instrument (RBI). Pre-launched crowdfunding campaign 2026.
© Bladeight Razor
Challenge
Straight razors haven’t meaningfully evolved. Professionals rely on them daily, yet blade systems remain limited, inconsistent, and built around outdated assumptions.
Solution
I reengineered the straight razor as a precision system by introducing ultra-thin, interchangeable blades designed for control, consistency, and modern performance. Built for professionals. Refined by engineering.
During the 8 week pre-campaign with minimal spending, we reached:
~80,000 impressions
7,000+ clicks
4,000+ landing page views
~600 emails collected
219 reservations
9% Click Through Rate
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