AIDIO X1 AI Buds
Year
2024
Client
AIDIO AI
My Role
CMF Design, Product Visualizatons
How can an AI audio startup's first round of production stand out with only one color choice?
© AIDIO X1 AI Buds
Challenge
the product can't just be black or white. It needs to be distinct yet neutral, sophisticated yet widely appealing.
Solution
Instead of choosing a static color, I explored how lighting and material finishes could create depth and adaptability.
The solution was a blueish metallic tone—steel-gray indoors, but revealing a beautiful light blue tint under sunlight. This created an element of surprise and sophistication, making the single color feel like many.
Monarch
Der Neue Stammtisch